MEDVIA is partnering with Flanders.bio and Flanders Investment & Trade (FIT) to present the webinar Opportunities on the Brazilian MedTech Market on 12 December.

Brazil’s advanced healthcare system is home to state-of-the-art public and private hospitals and clinics that routinely acquire the most advanced medical technology. Telemedicine is also on the rise in Brazil, with one-third of all physicians offered health-related services electronically in 2022.

The necessary technology is not always developed locally, which offers many opportunities for foreign suppliers of medical technology and solutions. The reputation of European countries for the development of quality healthtech plays to our advantage.

The Brazilian healthcare sector

Public health services in Brazil are free for all residents. Many well-known public hospitals provide excellent health services, such as the Hospital das Clínicas, one of the largest hospitals in the world. The Pérola Byington breast cancer hospital in Sao Paulo is a world-class institution as is the Brazilian National Cancer Institute INCA.

In addition, Brazil has an extensive network of private hospitals where patients either pay the full cost or make use of private insurance. Such individual health insurance is quite common among the country’s middle class, consisting of some 50 million people.

Private hospitals Israëlita Albert Einstein and Sírio Libanes in Sao Paulo are among the best in the world, as is the Rede D’Or São Luiz hospital network in Rio de Janeiro. Some 89% of Brazil’s healthcare services are located in Sao Paulo and the south of Brazil.

Export opportunities

Because of this easy and affordable access, Brazilians get treatment in their own country and do not travel abroad for it. Brazil imports USD 6.7 billion worth of medical equipment annually, while exporting only USD 909 million.

The most common imports are in diagnostic equipment, patient monitoring equipment, mechanical ventilators, surgical equipment and implantable medical devices (cardio and orthopaedics). The main healthtech suppliers to Brazil are the US, China, Germany, Switzerland and Ireland.

The import of medical equipment is regulated by the Brazilian Health Regulatory Agency (Anvisa), overseen by the Ministry of Health.

Exporters can get help with the registration process by specialized Brazilian consultancies, which can speed up the procedure. Certain technologies used in the medical sector may not be covered by Anvisa regulations, but this is examined on a case-by-case basis.

During the webinar, participants will hear from both Flemish and Brazilian experts about the Brazilian healthtech market, the import regulations and registration procedures and the opportunities and challenges for foreign suppliers.

Webinar details:

DATE:  12 December, 15.00-16.30 CET
LOCATION:  Online, free of charge
LANGUAGE:  English
FEATURING:  Claudia Rolim of FIT São Paulo / Fernando Silveira, president of the Brazilian Association of the Health Technology Industry (ABIMED) / David Uemoto, institutional relations at the Brazilian Association of Importers and Distributors of Health Products (ABRAIDI)

Click here to see the full program and to register.

Photo (c)Joa Souza / Shutterstock.com